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Asian Companies Pay Millions for Soccer Jersey Deals

Wikipedia Commons
Wikipedia Commons

Fans of NASCAR and professional soccer are used to seeing corporate logos splashed all over uniforms. But a deal announced this week is taking the economics to a new level…and an expensive competition among Asian companies. HPR’s Bill Dorman explains in today’s Asia Minute.

Bill Dorman has been the news director at Hawaiʻi Public Radio since 2011.
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