Town Square: ALS fundraising campaign gone viral

  Your news feeds in twitter, Facebook and whatever else you use are probably filled with pictures of people taking the ice bucket challenge. Now the ALS awareness campaign started by one family to challenge some friends has gone beyond viral raising millions of unprecedented dollars. We'll talk with the head of the Golden West region, one of its trustees and the executive  director of the Hawaii Alliance of Nonprofit Organizations about this unlikely campaign and the creativity that's translating into cash.