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The Hawaiʻi Tourism Authority is mapping out its marketing plan to deal with softening visitor numbers since the wildfires. That includes a campaign to welcome visitors back to the Valley Isle: Mākaukau Maui. The Conversation talked to Daniel Nahoopii, the HTA interim president and CEO.
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HTA is mapping out its marketing plan for the state in the wake of the August wildfires; Efforts underway to release the endangered Hawaiian crow back into the wild
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John De Fries, the former president and CEO of the Hawaiʻi Tourism Authority, was chosen from a pool of nine candidates as the new executive director of the Maunakea Stewardship and Oversight Authority. He will help guide a critical transition period as the authority takes over the management of Maunakea from the University of Hawaiʻi. HPR's Kuʻuwehi Hiraishi has more.
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The Hawaiʻi Tourism Authority said Meet Hawai‘i is the only convention and visitors bureau that has entered a yearlong strategic partnership with a major Japanese travel wholesaler.
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The plan focuses on seven key areas. That includes maintaining a consistent message that Maui is open for tourism, and that residents want to return to full-time work.
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A surprise at the Hawaiʻi Tourism Authority: Blaine Miyasato has resigned as board chair to devote more time to his day job with Hawaiian Airlines.
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The Hawaiʻi Tourism Authority kicked off a two-day conference Monday morning at the Hawaiʻi Convention Center on Oʻahu. A good part of it will focus on the impact of the Maui wildfires — and working toward some kind of recovery for tourism.
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House Subcommittee Testimony on Maui Fires; Hawaiʻi Tourism Authority's Conference and Maui Recovery; HPR's Cassie Ordonio on the rebranding of the state's art museum
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So few tourists are going to Maui after last month's wildfires that restaurants and tour companies are laying off workers and unemployment is surging. State tourism officials initially urged travelers to stay away, but now want them to come back as long as they refrain from going to the burn zone and surrounding area.
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HTA launched a community-based pilot program in Keaukaha two weeks ago to help manage the impacts of tourism on that particular community. HTA Public Affairs Officer Ilihia Gionson said the organization wants to expand its reach to other “hotspot” communities on the island.