HPR Spring Fund Drive Asks for Listeners' Support "More Than Ever"

Apr 19, 2017

Hawaiʻi Public Radio launches its on-air fund drive on April 19. The goal for the 10-day fundraiser is $900,000. Nearly eight hundred donors responded to the pre-drive campaign with early gifts totaling $124,882.
 
HPR President and General Manager José A. Fajardo said, “Many in our community have expressed concern about the current administration’s proposed de-funding of the Corporation for Public Broadcasting. Whether or not that comes to pass, we are advising listeners that their financial contributions are critical to ensuring the station’s resilience and independence in the face of future challenges. Each listener’s generous support is needed now more than ever.”
 
To make the donation process as simple as possible, HPR’s new mobile app is set up to take users straight to the donation form on the station's website hawaiipublicradio.org. The app, when accessed through a smartphone, can also connect the caller directly to pledge phone numbers: (808) 944-8800 or toll-free (888) 970-8800 for HPR-1; (808) 941-3689 or toll-free (877) 941-3689 for HPR-2.

To further encourage tune-ins and participation, the station is offering, on the first day of the drive, a "Discover Prince Waikiki" sweepstakes from community partner Prince Resorts Hawaii. Other special premiums are planned throughout the drive, and matching funds from numerous individuals and local businesses will be announced to further incentivize giving. On the classical music stream, HPR-2, a countdown of listeners’ top 100 musical “faves” will take place over the course of the drive.

Fajardo adds, “We are counting on our listeners, the majority of whom responded positively to our recent program realignment, to recognize the value of our quality journalism and musical sanctuary. And we’re inviting them to become a part of HPR’s success story.”
 
Hawaiʻi Public Radio now counts more than 13,000 members, and a growing cohort of members who participate in an ongoing, monthly giving plan. The station’s recent record of lowering pledge goals from one drive to the next, all while expenses steadily increase, is credited directly to the steady and predictable contributions of these Sustaining Members.
 
During its pledge drives, the station opens its Kāheka Street studio to approximately 150 on-air guests, who serve as spokespersons for their business or nonprofit organization, as well as more than 500 phone bank volunteers. Local restaurants have also committed meals to this community effort.
 

HPR FAQs:
Number of Sustaining Members (monthly donors): 5,558 (41% of total)
Total number of members: 13,436 (as of 4/14/17)
HPR annual budget: $5.3 million
Number of facilities in its statewide network: 15
Largest expense allocation: $3.95 million (74%) for content or content delivery
Cost of NPR news magazines (Morning Edition, All Things Considered, Weekend Edition): $28,000/month
Utility (mostly electricity) costs: $27,800/month
 
Revenue breakdown:
62% from membership support
26% from program sponsorship/underwriting
6% Corporation for Public Broadcasting (CPB)
6% Foundations, station events, miscellaneous

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